Earth Mama Approved for Whole Foods Market Premium Body care Standard

Earth Mama® is proud to receive Whole Foods Market’s new Premium Body Care™ Standard seal of approval. The Premium Body Care Standard is Whole Foods Market’s way of defining a higher standard for body care products, and helps its customers by defining which body care products are the most natural, and have the highest quality ingredients. Naturally, Earth Mama body care products made the short list! With all the recent hidden ingredient scares, like phthalates and 1,4-Dioxane, Earth Mama has been able to assure worried mamas that our products do not contain, have never contained, and will not ever contain any ingredients that are not 100% safe for mamas and their precious angel babies.

But since there is no federal regulation on personal care products, any brand can claim their products are natural, even when that isn’t the case. The new Premium Body Care™ Standard seal on Earth Mama and other products at Whole Foods Markets is just another way to be sure that you are getting the purest products, and that you’re getting what you expected to get, when purchasing natural and organic products for your family.

Key highlights of the new Premium Body Care standard include:

  • Preservatives - While few are truly benign, some are necessary in body care products, especially water-based products. The Premium Body Care Standard does not allow parabens and formaldehyde-releasing preservatives like diazolidinyl urea and DMDM hydantoin. Earth Mama lotions are preserved with an effective and natural organic alcohol extract of skin healing and moisturizing herbs. The shampoo & body washes are pure castile soap and need no preservatives.
  • Surfactants - Used for cleaning, degreasing, emulsifying, conditioning and creating foam, synthetic surfactants can often irritate the skin. Earth Mama shampoo & body washes are pure organic castile soap, are naturally foamy and do not contain synthetic surfactants.
  • Fragrance - Only natural essential oils and components of natural essential oils are allowed as fragrances.
  • Sunscreen - Only physical sunscreen, such as zinc oxide or titanium dioxide as better alternatives to those containing chemical sunscreens, such as oxybenzone and octyl methoxycinnamate.

All Earth Mama products meet or exceed these standards, and we are working for stricter industry standards and more consumer education every day. As a pioneer in truly safe and effective personal care products, Earth Mama always lists all ingredients on our product labels and on our web site. Our newsletters are full of consumer protection information like how to read labels, details about chemicals and additives and why we don’t use them, and facts about the healing herbs we use, and why. As always, if Mama wouldn’t use it on her own angel babies, she won’t sell it. That’s Mama’s Promise™.

About Earth Mama®:

Earth Mama is the first, and only, company manufacturing products for pregnancy and baby care to achieve an all zero rating on the Skin Deep toxicity database. Founded by nurse, herbalist, and concerned mother, Melinda Olson, the company’s mission is to comfort the common discomforts of pregnancy, childbirth, breastfeeding and baby care with pure, safe herbal remedies. Olson’s knowledge of traditional herb medicine is combined with evidence-based research to help soothe and comfort mamas and babies naturally. Proudly pure, Earth Mama® products are made only with worry-free ingredients: no 1,4-Dioxane, formaldehyde, phthalates, or toxins of any kind. That’s Mama’s Promise™. Earth Mama’s products are certified by Quality Assurance International.

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