Meet the New Soap. Same as the Old Soap.

If you’re here you might be thinking “Help! My favorite soap has changed!”
We can understand your concern, the ingredients look completely different. 
And it sounds confusing, but the short answer is that the ingredients are exactly the same. Not one thing has changed in the formula. The only thing that has changed is how we list the ingredients, and the reason for that change is because they are now certified to a different standard. 
Now we’re getting to the confusing part, so stick with us!
Because the organic standard is different they have different requirements. The soaps used to be certified to the NSF organic standard (which is a perfectly good standard!) and the ingredients were listed by what comes out of the bottle. Now they are certified to the NOP, or food, standard and the ingredients are listed by what goes IN the bottle. Soap is the end product of blending pure fats or oils with an alkaline (like potassium or sodium hydroxide) solution. The oils are acids, the alkali is a base. The acids and bases neutralize each other, and the oils are saponified, so the potassium hydroxide no longer exists, leaving a balanced, naturally sudsy soap. (More at this link, we could go on and on!)
Oh and PS: Citric Acid is another case of confusing identity, previously listed as Potassium citrate.
Here’s the nutshell:
  • Same exact formula, now listing ingredients pre-saponification
  • Effective, mild and gentle calendula liquid soap for delicate baby skin and hair
  • Dermatologist tested and clinically tested for irritation
  • NO artificial fragrance, triclosan, phthalates, parabens or sulfates
  • Certified Made with Organic Herbs and Oils and no secrets, no surprises
We get how confusing this whole issue can seem, even though it’s really very simple: Earth Mama’s soaps are the very same formula as before. New fancy look, new simple name, but the same, exact thing inside!