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Mama is not just a marketing logo. She’s Melinda Olson, a nurse and herbalist who believes mamas, babies and families have a right to natural and organic herbal products, without any ingredients that make you cringe! An expert in the benefits of plant medicine, Melinda began formulating organic herbal remedies for friends in her Oregon kitchen many years ago. Her love of organic gardening, passion for herbs and desire to find safe products for mamas and babies led to founding Earth Mama. Since 2002 Earth Mama has been supporting mamas and babies through the entire miraculous birth process, offering nature’s perfect solutions to perfectly natural pregnancy discomforts.

Earth Mama's Mission

Earth Mama believes in the natural process of birth, and the healing power of nature. Our mission is to provide safe, herbal alternatives for pregnant, postpartum and breastfeeding women, and babies of all ages, and to help educate people about traditional plant medicine and safe personal care. We formulate effective natural and organic products, combining generations of women's wisdom and traditional plant medicine with the safety and assurances of contemporary evidence-based research.

Mama's Promise®

Mama’s Promise is this: safe, organic products that work, naturally. If it doesn’t measure up to Mama’s standards, it doesn’t leave the building. Promise. (Seriously!)

Mama's Standards

Product safety is the most important priority here at Earth Mama HQ. Every product is made with only natural and organic, worry-free ingredients. We continually refine products as organic ingredients or more efficient herbs are available.

We have a sincere faith in the natural process of birthing babies, and formulate easy-to-use herbal products to support mamas and babies through the entire miraculous birth process, from pregnancy through postpartum recovery, breastfeeding, baby care, and even the loss of a baby.

We honor plant wisdom that has been passed down from great-grandmother to grandmother to mother to daughter; we combine that wisdom with the safety and assurances of contemporary evidence-based research.

We provide research, tools and products that can empower women with knowledge about the earth's natural resources so they can safely nurture themselves and their angel babies. It is also our goal, in times of grief, to help provide real physical support, resource information, and emotional and spiritual comfort to women who have experienced the loss of a baby.

Reduce, reuse, recycle. We choose green and toxin-free business practices because we have a company-wide commitment to honor the earth and her valuable resources.

Melinda Shares Her Story

"For many natural mothers, Earth Mama is much more than a trusted brand of products. It’s a community – a place as safe as the arm of the angel-winged mother on their logo. We spoke with founder, “Mama” Melinda Olson about how she cultivated her passion for plant-based healing into a business that does the world so much good." ~ Green Child Magazine

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Read the full interview here

Earth Mama is proud to be recognized by the following organic associations!